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Saturday, 9 January 2010

Buyology, by Martin Lindstrom

(the following article's radio version was broadcasted on 10 Jan 2010, during the programme "發現新大陸 - 文化篇", it is presented in a way of 'blog' thus i copied it directly here....:P, the programme will be broadcasted every sunday night at 2230, to 2330, for 13 weeks)

Maren, (and all of you who are reading this article) 你覺唔覺得生活響呢個城市好危險?(驚)

哎吔, 你唔好以為我未食藥啦, 我講真架! 我地身邊真係滿佈陷阱,一個唔小心,就會中咗商人既計謀, 買咗d唔等使既野架返屋企。

你一定話, 氣, 我地睇廣告都睇咗幾廿年啦,仲唔培養出d免疫能力咩?係, 或者我地對仕一d硬橋硬馬既推銷廣告, 係識得用理智去分析佢地,但其實我地日常生活中既好多細節, 都隱含住, 剌激我地去消費既陷阱; 譬如你知唔知, 點解好多超級市場, 都會將佢地既麵包部放響入口附近吖? 因為佢地知道, 果一陣陣既麵包香, 可以剌激我地既食慾,之後, 我地就會買多d,響行入去之前冇諗過要買既野食返屋企;就連售貨員既笑容,原來都可以刺激我地腦入面既某種物質,刺激我地消費….

多謝我地消費者既無間道, Martin Lindstrom, 佢寫咗呢一本’Buyology – How everything we believe about why we buy is wrong’, 將佢之前花咗三年時間, 進行既神經行銷學, Neuromarketing, 既研究成果, 將商人不同既行銷手法, 話比我地呢一班消費者知, 等我地…蝦!

但係…Martin Lindstrom明明係一個品牌傳銷大師, 12歲已經開設佢自己既廣告公司, 做咗推銷呢行差唔多三十年, 又會咁好死, 忽然行善, 將佢既搵食秘技話比大家知?唔通佢睇死我地, 都係避唔得晒?但唔好理啦, 就算避唔到, 有個知字, 都好吖, 係咪?


延伸閱讀:

Buy.ology by Martin Lindstrom |Book Brief

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Happy Idiot by Joyce Chiang is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

1 Comments:

Anonymous Anonymous said...

我都好想睇呢本, 唔該晒你呀...借左本書我睇...
maren

20:09  

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